BeyoncĂ© has once again partnered with Leviâs for Chapter 2 of their REIIMAGINE campaign, which showcases the 35-time Grammy winner clad all in denim and taking part in a high-stakes pool match against Timothy Olyphant. BeyoncĂ© is sporting Leviâs new line in the clip, including the Ribcage Wide Leg jeans, Braided Vest, and Spade Trench, all styled with custom embellishments. âThere isnât another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does,â BeyoncĂ© says of the brand partnership in a press release. âAnd when I think of all those things, I think of Leviâs.â BeyoncĂ©âs track, âLEVIIâS JEANS,â from her Album of the Year-winning Cowboy Carter, soundtracks the ad, which is called âPool Hall.â Kenny Mitchell, global chief marketing officer of Leviâs, says that the new ad âhonors our heritage while breaking new ground, giving fans a chance to personalize their Leviâs and express their unique style.â (People)
BeyoncĂ© Wears Customized Denim In New Leviâs Ad Campaign

BeyoncĂ© has once again partnered with Levi's for Chapter 2 of their REIIMAGINE campaign, which showcases the 35-time Grammy winner clad all in denim and taking part in a high-stakes pool match against Timothy Olyphant. BeyoncĂ© is sporting Leviâs new line in the clip, including the Ribcage Wide Leg jeans, Braided Vest, and Spade Trench,âŠ